Few are likely to name the unassuming refrigerator as something that has transformed family life over the years. But innovations over the past 60 years has indeed turned this appliance from a lowly kitchen box to a highly functional, ergonomic and environment-friendly product it is today. Consumers too have come to hold these products to higher standards. In this connection, LG Electronics has time and again pushed the boundaries of innovation and challenged convention. Its dedication to consistently bring convenience-enhancing features to consumers has resulted in a number of breakout products including the Home Bar and the InstaView Door-in-Door™ with Inverter Linear Compressor to boost overall energy efficiency and performance.
This refrigerator also supports Smart ThinQ, so that users can control the refrigerator remotely through mobile applications
Research shows that on average LG customers open their refrigerators 79 times a day. Despite this, four out of 10 customers had trouble remembering what was inside, resulting in a lot of spoiled food. This prompted LG to create the innovative Door-in-Door™ refrigerator in 2010. The first-of-its-kind, LG’s Door-in-Door™ innovation made it easier to organize frequently accessed items in the refrigerator so that they can be easily removed without opening the big door and letting precious cold air escape. By reducing the number of times the main door was opened, food stayed fresh longer. Taking this to another level, LG introduced the world’s first Dual Door-in-Door™ in 2014 to double the convenience and allow greater flexibility in organizing foodstuff.
With efficiency now at the top of LG’s priority list, researchers discovered that anywhere from 50-120kwh of electricity was wasted every year from cold air escaping whenever the refrigerator door was opened. So in 2016, LG developed the InstaView Door-in-Door™ to allow family members to see what was in the refrigerator without having to open it at all. Knock twice on the transparent door and everything would be illuminated, allowing for a clear view of what was inside. The response from the public took LG executives by surprise—whenever consumers saw the refrigerator in a store or in a showroom, they couldn’t resist the temptation to knock on its door. The refrigerator had become a conversation piece because LG InstaView Door-in-Door™ transformed the way consumers used refrigerators.
The LG InstaView Door-in-Door™ refrigerator also supports Smart ThinQ™, so that users can control the refrigerator remotely through mobile applications. It is easy to operate key features such as Control Temperature, Express Freeze, Smart Diagnosis and Hygiene Fresh+™ Air Purifying with simple touch of smart phones, allowing users to enjoy the convenience of a smart home.
