Are Korean dramas raising unrealistic expectations?

With the rising popularity of Korean dramas (K-dramas) in Nepal, many young women admire the romance, fashion, love, success, and lifestyles portrayed on screen. These dramas are widely loved, particularly by female audiences. However, some viewers compare their own love lives to the unrealistic fantasies depicted in these shows—potentially shaping or even disrupting their relationships. But are these dramas setting unrealistic expectations for relationships, beauty standards, and success?

Over the past decade, K-dramas have taken Nepal by storm, captivating audiences with their catchy storylines, charming characters, and idealized romance. From romantic and grand confession in the rain to dramatic love triangles, K-dramas have always succeeded to allure the audience which have set an incredibly high bar for what romance should look like. 

Unlike Indian series, which often follow repetitive patterns, K-dramas feature diverse genres and dynamic storytelling. Male leads are typically wealthy, mysterious, and emotionally reserved at first, only to reveal a softer, protective side as the plot unfolds. Female leads, meanwhile, are portrayed as kind-hearted and resilient, winning over their love interests through sincerity.

For many Nepali fans, these idealized portrayals have influenced their views on relationships. Social media is filled with posts yearning for a “K-drama-like romance”—complete with grand gestures, deep emotional bonds, and unwavering commitment. Some admit that they find themselves comparing their relationships to what they see on screen, leading to feelings of dissatisfaction when real-life love does not match the drama-fueled fantasy.

Shristi Prajapati (19) shared, “I used to watch a lot of Chinese dramas instead of K-dramas, though I’ve cut back now. The love stories feel so realistic that I sometimes hope for the same connection in real life.” However, she acknowledges the risks: “Unrealistic expectations can harm relationships, making people feel their partner isn’t loving enough.”
Prajapati explained that she only wants the parts to be in reality which could turn into real life like showing efforts and all. “But I also think that it can harm the perfect ongoing relationship where once they gather the expectations in their relationship and it may create problems in the relationship where one may end up feeling sad and may think that their relationship is not going well or their partner is not loving enough.”

Shayan Shakya (22) reflected on his past obsession: “I used to dream about recreating dramatic moments in real life, not realizing some things only work on screen.” He added that conservative Nepali society made such fantasies even harder to fulfill, leading him to stop watching.

Anil Giri, writing for The Korea Times, noted that K-dramas avoid excessive vulgarity and lengthy runs, focusing instead on vivid portrayals of love, tragedy, and family issues—key reasons for their appeal.

The “oppa culture”—where women romanticize older, protective men—has also influenced Nepal’s dating scene. Many young fans now crave fate-driven love stories with grand sacrifices. However, experts warn that these narratives can distort perceptions of healthy relationships.
Psychologists said, “Real relationships can be disappointing and frustrating if you want your spouse to be affluent, protective all the time, and to have the characteristics of a male protagonist in a K-drama. Young Nepali males may experience pressure to live up to the ‘oppa’ ideal, which is to be powerful, prosperous, emotionally distant but kind, and in charge at all times.”

Khusbu Agrawal, a psychologist, explained: “Fans form deep emotional bonds with characters, leading to unrealistic comparisons. Real partners, being human, can’t match the grand, selfless gestures seen on screen, often causing feelings of inadequacy.”

While K-dramas entertain, viewers must recognize the line between fiction and reality. Love isn’t about finding a wealthy savior—it’s built on mutual effort and emotional maturity.

Agrawal added: “Romantic FOMO can make fans undervalue caring partners. Critical media literacy and open discussions are essential to mitigate these effects.”

“Social comparison, Media Influence (Cultivation Theory), Character Attachment (Parasocial Bonds), Escapism & Fantasy, Emotional Investment and Happy Endings vs. Reality is the reason why we compare our relationships to K-Drama”, she explained.
That said, not all viewers adopt unrealistic expectations. Inaya Kiju, who has watched over 200 dramas, said: “I fantasize about the love stories but know they’re fictional. As long as people distinguish between reality and fantasy, K-dramas won’t harm relationships.” K-dramas have undeniably shaped how Nepali youth perceive romance. While they offer heartwarming tales, it’s crucial to separate scripted perfection from real love—which thrives on genuine connection, not grand gestures. As long as fans enjoy these dramas without losing sight of reality, there’s no harm in dreaming—K-drama style.