Mexico’s government is seeking compensation from Adidas, accusing the company of using a traditional Indigenous huarache design without permission. The Oaxaca Slip-On shoe, designed by Willy Chavarria, closely resembles footwear from the village of Villa de Hidalgo Yalalag.
President Claudia Sheinbaum stressed that Indigenous designs are collective property and must be respected. Oaxaca’s governor criticized Adidas for exploiting cultural heritage, saying, “Culture isn’t sold, it’s respected.” Adidas has agreed to meet with local authorities as legal action is being considered, according to Al Jazeera.
