In a milestone moment for Nepal’s digital creator economy, the global social media giant Instagram featured a video by popular Nepali motovlogger Surakshya KC on its official handle on Thursday morning. The recognition marks a rare instance of a major international tech platform spotlighting a Nepali creator to a global audience. Following the post, Instagram’s official account also followed KC’s profile.

According to KC, the collaboration began several months ago when Instagram representatives initiated contact via direct message. After subsequent communication through email, the platform expressed interest in one of her previously published Reels. “Instagram reached out saying they liked a specific Reel I had posted,” KC shared. “After they requested formal permission to share it, I agreed. Seeing a global platform value my work and reach out personally is incredibly encouraging.”

The video was reshared on the @instagram account with the minimalist caption, “In the moment.” Since the feature, the post has garnered significant international attention, drawing a new wave of global viewers to KC’s content. This feature is being viewed as a significant win for the local influencer industry, proving that high-quality Nepali content has the potential to resonate with an international demographic.

Based in Pokhara, Surakshya KC has built a massive following by documenting her motorcycle expeditions across the diverse terrains of Nepal. Her content focuses on adventure, travel logistics, and the scenic beauty of the Himalayas. Currently, she commands a significant digital footprint with over 942,000 subscribers on YouTube, 603,000 followers on Instagram, and 454,000 followers on TikTok. “This shows that our stories and our journeys can reach the world stage,” KC added.