Millions of football fans in the world's two most populous nations may not be able to watch the World Cup that starts next month, due to a deadlock over broadcast rights in India and no official decision in China, Reuters reported.
In India, a Reliance-Disney joint venture has offered $20 million for 2026 World Cup broadcast rights, a fraction of FIFA's ask, which was not acceptable to football's global governing body, two sources told Reuters on Monday.
Sony held talks but also decided not to make an offer for FIFA rights for India, a third source with direct knowledge said.